Artificial intelligence

The function of artificial intelligence is to precipitate the study and processing of data, which is helpful in making choices.

This is one of the tools that analyze data and invent marketing materials, such as optimized blog texts.

 Pódcast

Podcasts end up being a very good way to share data on a variety of exact topics. In addition to sharing stories and experiences, podcasts often feature expert interviews, tips, advertising strategies, success stories and interesting facts about the business world.

Storytelling

This technique is one of the oldest in advertising and marketing, but the reality is that it never goes out of style. Storytelling is a great way to achieve a successful lead, because it allows you to establish an emotional connection.

In any case, storytelling today is not the same as it was a few years ago. In 2022, the trend is to take advantage of new channels and formats to give strength to these messages, as well as to develop new ways of telling stories, such as storydoing. The aim is to involve users, so that they can experience the brand's experiences first-hand and learn about its values.

SEO to generate search traffic to the website. According to HubSpot data: "SEO is the most used technique by marketing professionals and companies. 84% of them will continue to invest in tactics for organic positioning in 2022."

Marketers have been investing more and more in SEO to attract users to the website for years. However, in this past year, the trend has less to do with SEO optimization in general and more to do with finding niche keywords, and creating content based on those keywords, thus making that content more engaging and consumed.

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