Visual search on Google or also known as 'Visual Search' refers to a detailed analysis from an image to find information related to it. This technique is widely used in sectors such as fashion, technology and gastronomy. The primary objective of Visual Search is to find content with similar properties to the uploaded image by analyzing all elements of the visual representation.

This mode was implemented to facilitate the search process for users, now just upload an image that is accurate and fits your needs and you will find it faster. In addition, it not only offers original alternatives to users, but also opens up new ways of communication between individuals and program systems. 

Visual search gives you a new search experience, in this article we want to tell you, how does Visual Search work? It works thanks to artificial intelligence algorithms that focus on distinguishing the different resources that make up an image. Some of these resources are: the color of the image, the shape of the image, the size, etc. 

We share with you some of the advantages of visual search: 

1. Accelerates the purchasing process
2. Optimization of the customer experience
3. Interest the potential audience

Did you already know about this technology? 

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