{"id":34305,"date":"2025-05-26T19:32:41","date_gmt":"2025-05-26T19:32:41","guid":{"rendered":"https:\/\/armarketingdigital.com\/?page_id=34305"},"modified":"2025-05-27T16:26:41","modified_gmt":"2025-05-27T16:26:41","slug":"sofia-mahecha","status":"publish","type":"page","link":"https:\/\/armarketingdigital.com\/en\/testimonios\/sofia-mahecha\/","title":{"rendered":"Sof\u00eda Mahecha"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"34305\" class=\"elementor elementor-34305\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f57a7 e-con-full e-flex e-con e-parent\" data-id=\"41f57a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6dec4f0 e-con-full e-flex e-con e-child\" data-id=\"6dec4f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63fb8e9 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"63fb8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sof\u00eda Mahecha \u2013<br>Universidad de Ibagu\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfbf56 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"bbfbf56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Coordinadora de Promoci\u00f3n y Admisi\u00f3n<\/strong>\ud83d\udccd Colombia \u2013 Educaci\u00f3n Superior<\/p><p><!-- notionvc: 11ec3fdc-0fc6-424d-834c-17c52062068e --><\/p><p><!-- notionvc: eba59f21-767a-45ea-899b-c04c9c2552fb --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-338d81d e-con-full e-flex e-con e-child\" data-id=\"338d81d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b8479 elementor-tablet-align-left elementor-align-center elementor-mobile-align-center de_scroll_animation_no elementor-widget elementor-widget-button\" data-id=\"46b8479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send?phone=573004350252\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quiero trabajar con un equipo como AR Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac0cf8 e-con-full e-flex e-con e-parent\" data-id=\"5ac0cf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5cce0bb e-con-full e-flex e-con e-child\" data-id=\"5cce0bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e0cd4 de_scroll_animation_no elementor-widget elementor-widget-video\" data-id=\"a5e0cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ZUVP79XeG-M&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/armarketingdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/10-scaled.jpg&quot;,&quot;id&quot;:34597,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/armarketingdigital.com\/wp-content\/uploads\/2025\/05\/10-scaled.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ec7b02 e-con-full e-flex e-con e-parent\" data-id=\"3ec7b02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b99eb5 e-con-full e-flex e-con e-child\" data-id=\"1b99eb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b692a5 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"0b692a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfeb\u00bfQui\u00e9n es y qu\u00e9 necesitaban?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5c085 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"3b5c085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cTodos necesitamos clientes, y hoy sabemos que est\u00e1n en redes sociales.\u201d<\/p><p>La Universidad de Ibagu\u00e9 enfrentaba el reto de <strong>captar m\u00e1s aspirantes de forma digital<\/strong>, optimizando el alcance sin depender de desplazamientos f\u00edsicos costosos. Sof\u00eda lideraba la promoci\u00f3n y necesitaba un aliado que entendiera el ritmo y los desaf\u00edos de su equipo.<\/p><p><!-- notionvc: b099c281-229c-4ae5-b026-3b8d49670c9b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02ca1e6 e-con-full e-flex e-con e-child\" data-id=\"02ca1e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f34122 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"2f34122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\ude80Lo que encontraron en AR Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89388b4 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"89388b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cLlegaron con una propuesta muy aterrizada:<\/p><p>Nosotros les conseguimos y les calificamos los clientes.\u201d<\/p><ul><li>Estrategia clara, <strong>no solo pauta, sino prospecci\u00f3n calificada<\/strong>.<\/li><li>Integraci\u00f3n con sistemas tipo CRM\/SRM.<\/li><li><strong>Creatividad constante<\/strong>, sin repetir mensajes ni formatos.<\/li><li><strong>Dominio de actualizaciones Meta<\/strong> (pauta, segmentaci\u00f3n y saturaci\u00f3n de piezas).<\/li><li><strong>Guiones, copies y producci\u00f3n audiovisual<\/strong> adaptados al contexto.<\/li><\/ul><blockquote><p>\u201cLa agencia fue aliada real: no impusieron f\u00f3rmulas, sino que trabajaron en equipo con nosotros.\u201d<\/p><\/blockquote><p><!-- notionvc: 52f13b83-3e83-4023-ba44-e7d433716bb0 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be76823 e-con-full e-flex e-con e-child\" data-id=\"be76823\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93ea674 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"93ea674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfaf Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132b267 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"132b267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cTodo. Producci\u00f3n, guiones, copies, estrategia\u2026 siempre estuvieron alineados y atentos.\u201d<\/p><ul><li>Mayor captaci\u00f3n de aspirantes cualificados.<\/li><li>Tiempos de respuesta <strong>r\u00e1pidos y precisos<\/strong>, incluso en el entorno urgente del sector educativo.<\/li><li>Contenido actualizado, creativo y adaptado al canal.<\/li><\/ul><blockquote><p>\u201cEn educaci\u00f3n todo es urgente. Y ustedes supieron responder con tiempos aceptables, sin perder calidad.\u201d<\/p><\/blockquote><p><!-- notionvc: fa1c7e30-075a-4770-86a1-4ef09602a373 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bb305b e-con-full e-flex e-con e-child\" data-id=\"8bb305b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6130b3c de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"6130b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udcac Lo que m\u00e1s valor\u00f3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07cf47d de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"07cf47d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cTiempos de respuesta, creatividad y disposici\u00f3n. Siempre dispuestos, siempre.\u201d<\/p><p>\u201cLos admiro un mont\u00f3n, Andr\u00e9s. Eres un \u2018ni\u00f1o\u2019 con una agencia s\u00faper estructurada. Fue muy gratificante encontrar una empresa as\u00ed.\u201d<\/p><p><!-- notionvc: 8fbd5aa3-a016-416c-82ca-1a5b5e9c8243 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c648f e-con-full e-flex e-con e-child\" data-id=\"18c648f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f909ebc de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"f909ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udce3 Recomendaci\u00f3n clara<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e999b01 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"e999b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201c\u00bfEst\u00e1s pensando en trabajar con AR? Trabaja con ellos.<\/p><p>De una. Si quiere vender, h\u00e1gale: clic ah\u00ed.<\/p><p><!-- notionvc: 4b0d8456-e332-4f1c-95b9-78fb9b8abfb9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5229468 e-con-full e-flex e-con e-child\" data-id=\"5229468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3637a31 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"3637a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udc49 \u00bfEst\u00e1s en una instituci\u00f3n educativa y necesitas captar m\u00e1s estudiantes?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6f6c7 elementor-widget__width-initial de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"8a6f6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Haz como Sof\u00eda: trabaja con un equipo que piensa, crea y act\u00faa como si fuera parte de tu universidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c27c13b elementor-tablet-align-center elementor-align-center elementor-mobile-align-center de_scroll_animation_no elementor-widget elementor-widget-button\" data-id=\"c27c13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send?phone=573004350252\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar una llamada estrat\u00e9gica<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sof\u00eda Mahecha \u2013Universidad de Ibagu\u00e9 Coordinadora de Promoci\u00f3n y Admisi\u00f3n\ud83d\udccd Colombia \u2013 Educaci\u00f3n Superior Quiero trabajar con un equipo como AR Marketing \ud83c\udfeb\u00bfQui\u00e9n es y qu\u00e9 necesitaban? \u201cTodos necesitamos clientes, y hoy sabemos que est\u00e1n en redes sociales.\u201d La Universidad de Ibagu\u00e9 enfrentaba el reto de captar m\u00e1s aspirantes de forma digital, optimizando el alcance [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":34597,"parent":34486,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34305","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sof\u00eda Mahecha | AR Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armarketingdigital.com\/en\/testimonios\/sofia-mahecha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sof\u00eda Mahecha\" \/>\n<meta property=\"og:description\" content=\"Sof\u00eda Mahecha \u2013Universidad de Ibagu\u00e9 Coordinadora de Promoci\u00f3n y Admisi\u00f3n\ud83d\udccd Colombia \u2013 Educaci\u00f3n Superior Quiero trabajar con un equipo como AR Marketing \ud83c\udfeb\u00bfQui\u00e9n es y qu\u00e9 necesitaban? 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