{"id":29574,"date":"2022-09-28T14:55:12","date_gmt":"2022-09-28T14:55:12","guid":{"rendered":"https:\/\/armarketingdigital.com\/?p=29574"},"modified":"2022-10-25T16:17:02","modified_gmt":"2022-10-25T16:17:02","slug":"el-poder-de-los-creadores-y-su-influencia-en-las-redes-sociales-2","status":"publish","type":"post","link":"https:\/\/armarketingdigital.com\/en\/el-poder-de-los-creadores-y-su-influencia-en-las-redes-sociales-2\/","title":{"rendered":"The power of creators and their influence on social networks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29574\" class=\"elementor elementor-29574\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b75c422 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b75c422\" data-element_type=\"section\" data-e-type=\"section\" 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href=\"https:\/\/api.whatsapp.com\/send?phone=573004350252&#038;text=%C2%A1Hola!%20Quiero%20tener%20mas%20informaci%C3%B3n%20sobre%20sus%20servicios\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39937be5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"39937be5\" data-element_type=\"section\" data-e-type=\"section\" 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b987908 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"b987908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El poder de los creadores y su influencia en las redes sociales <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d245eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55d245eb\" data-element_type=\"section\" data-e-type=\"section\" 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aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-animation-shrink elementor-repeater-item-7294847\" href=\"https:\/\/api.whatsapp.com\/send?phone=573004350252&#038;text=%C2%A1Hola!%20Quiero%20tener%20mas%20informaci%C3%B3n%20sobre%20sus%20servicios\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-644315be\" data-id=\"644315be\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24f9edbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24f9edbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35c5c8fc\" data-id=\"35c5c8fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf2dd5b de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"bf2dd5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/armarketingdigital.com\/wp-content\/uploads\/2022\/09\/xc-1024x576.jpg\" class=\"attachment-large size-large wp-image-29577\" alt=\"\" srcset=\"https:\/\/armarketingdigital.com\/wp-content\/uploads\/2022\/09\/xc-1024x576.jpg 1024w, https:\/\/armarketingdigital.com\/wp-content\/uploads\/2022\/09\/xc-300x169.jpg 300w, https:\/\/armarketingdigital.com\/wp-content\/uploads\/2022\/09\/xc-768x432.jpg 768w, https:\/\/armarketingdigital.com\/wp-content\/uploads\/2022\/09\/xc-1536x864.jpg 1536w, https:\/\/armarketingdigital.com\/wp-content\/uploads\/2022\/09\/xc-600x338.jpg 600w, https:\/\/armarketingdigital.com\/wp-content\/uploads\/2022\/09\/xc.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae9178 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"aae9178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>foto tomada de: https:\/\/www.equiposytalento.com\/<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59895945 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"59895945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoy en d\u00eda, la opini\u00f3n de los creadores de contenido e influencers dejan ver el peso que tiene la &#8216;Creator Economy&#8217; (econom\u00eda de creadores de contenido) a tal grado de influir en las modificaciones y cambios de apps, como por ejemplo Snapchat e Instagram.<\/p><p>Los influencers mueven grandes masas y modifican el comportamiento de las personas; esto conlleva una gran responsabilidad.<\/p><p>La responsabilidad social en la industria es un compromiso que se alarga a todos los actores de la misma: los creadores de contenido, las marcas, el cliente y las organizaciones expertas en marketing de predominancia.<\/p><p>Una vez que un influenciador publica contenido en redes sociales tiene una gran probabilidad de demostrar su creatividad, el razonamiento sobre el asunto del cual comunica, inclusive su personalidad y estilo a una audiencia que se puede ver multiplicada exponencialmente; sin embargo, adem\u00e1s, haciendo p\u00fablico este tipo de contenido, tiene una inmensa responsabilidad: apelar a ciertos cuidados y medir el impacto que tendr\u00e1 su desempe\u00f1o.<\/p><p>La responsabilidad en el Marketing de Predominancia o influencia est\u00e1 formado de 3 piezas:<\/p><p><strong><em>El influenciador<\/em><\/strong> una vez que crea el contenido y lo comunica a sus audiencias.<\/p><p><strong><em>Las marcas<\/em><\/strong>, que con los productos y los servicios que anuncian, tienen que prometer beneficios reales y evitar brindar publicidad enga\u00f1osa.<\/p><p><strong>Los medios oficiales<\/strong>, comunicando informaci\u00f3n de costo sobre noticias o noticias de todo tipo; y al final est\u00e1 la de los intermediarios que ayudan a consolidar una.<\/p><p>Cuando hablamos de comportamiento responsable, no hablamos de una medida inocente o de control que limite la libertad de expresi\u00f3n; hablamos de usar estas herramientas para una relaci\u00f3n de informaci\u00f3n de costo, verdadera y en pro del beneficio social.<\/p><h5><strong><em>Estas son algunas estrategias para ganar visibilidad en redes sociales, \u00a1con\u00f3celas!<\/em><\/strong><\/h5><p><strong><em>Crear contenido de calidad <\/em><\/strong><\/p><p>En la situaci\u00f3n de utilizar im\u00e1genes, fotograf\u00edas, v\u00eddeos o cualquier otro factor audiovisual, adem\u00e1s de interesante y atractivo para el p\u00fablico, deber\u00eda tener una buena calidad de visualizaci\u00f3n. Tambi\u00e9n la gram\u00e1tica y la ortograf\u00eda son muy importantes para <strong>transmitir profesionalidad<\/strong>.<\/p><h5><strong><em>Publicar en las mejores horas de tu audiencia<\/em><\/strong><\/h5><p>Hay que tener en cuenta el tipo de p\u00fablico al que va dirigido el contenido. As\u00ed mismo, teniendo en cuenta aspectos como la nacionalidad, la edad, la profesi\u00f3n,<\/p><p>incluso qu\u00e9 d\u00edas de la semana hay m\u00e1s personas a las que les pueda interesar esa publicaci\u00f3n y generar as\u00ed un mayor engagement<strong>.<\/strong><\/p><p><strong><em>Los<\/em><\/strong><a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/hashtags-en-instagram-lo-que-necesitas-saber-para-usarlos-con-exito\"><strong><em> hashtags<\/em><\/strong><\/a> son palabras clave relacionadas con la publicaci\u00f3n y que permiten al usuario llegar a ella. El uso de hashtags, cuando se hace de forma coherente y est\u00e1 integrado dentro del contenido y la marca, permite al usuario llegar a la publicaci\u00f3n o al perfil y ayudar a aumentar la visibilidad y el alcance del mensaje.<\/p><p>\u00a1No te pierdas ninguna novedad!<\/p><p>S\u00edguenos en nuestras redes sociales para recomendaciones, tips y tendencias de marketing en 2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a58acdf\" data-id=\"4a58acdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ef17ca de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"74ef17ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-943d040 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"943d040\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd51d1b\" data-id=\"dd51d1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-346b6af e-grid-align-right elementor-shape-rounded elementor-grid-0 de_scroll_animation_no elementor-widget elementor-widget-social-icons\" data-id=\"346b6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2611e47\" href=\"https:\/\/www.instagram.com\/ar_marketingdigital\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c2b1d2\" data-id=\"7c2b1d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-118402b de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"118402b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Atr\u00e9vete a conocer el mundo en el rinc\u00f3n de AR Marketing!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-430d1bc4 elementor-hidden-mobile\" data-id=\"430d1bc4\" data-element_type=\"column\" 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